What Is Serum?

We’re asked all sorts of questions from the very basic to the most complex when it comes to fixing and prepping your skin. One of the many questions that hit our inbox is one that companies have built multi-million dollar empires around. I’m talking about face serum.If I had a dollar for every time we were asked, “What is serum?” Then I’d be living in Jamaica relaxing on a beach somewhere! For those still wondering what it is, find out right now.

What Is Serum?

What Is Serum and Is It Good For Your Skin?

So many skin care advocates today own lots of serums. Some have cabinets stocked with never ending bottles of the stuff. It’s one of those products that isn’t necessarily easy to define for so many reasons. Thinking about caring for you skin is supposed to be a calm feeling, but thinking about what serum to buy and why can leave some more confused than ever before.

Well, we don’t want you stressing over anything any longer. Which is exactly why we’re sharing our thoughts today. By the time you finish reading this, you’ll be an expert on face serums, eye serums, and just about anything related to this stuff. Think of this as you cheat sheet. We’ll feed you all the answers so you don’t have to research anything. All we ask is that you mention to your girlfriends where you heard this information.

Now for the magical question, what the heck is serum? If you’re truly interested, serum is a product produced with the intent of improving your skin. It’s a product that you apply post cleanse and prior to applying your moisturizer. A serum is meant to help quickly deliver super ingredients into your skin faster than most other types of products.

For the most part, the serums on the market contain ingredients that attempt to penetrate the skin, assisting in the delivery of vitamins, nutrients, antioxidants and everything under the sun. Whatever is the main active ingredient in the serum, that ingredient is easily delivered due to is being in serum form. If you’re having issues with certain spots on your skin, then this is why you’ll want to use a product of this kind.

The Difference Between Serums and Moisturizers

Many people think that these are one in the same. Sure, most serums are filled with ingredients that moisturize your skin e.g. hyaluronic acid and ceramides. However, they’re definitely not considered to moisturize and they shouldn’t be. Unlike the traditional moisturizer, a serum doesn’t create any type of barrier on your skin. If anything, its job is to penetrate the skin more deeply.

Using The Product

Lots of people are confused on whether or not they should be using this product daily, weekly, twice as day etc. They haven’t got a clue as to what they should be doing. To be honest, product use really depends on the type of serum itself. For example, Elite Serum, which is an eye serum should be used once a day in the morning during your skin routine. Some serums can be used both in the morning and evening. It really depends on the product in general. Be sure to always read the labels.

Face Oil vs. Serum – How Do They Differ?

Well, they differ quite a bit. Most serums in the traditional sense are water-based where as face oil is oil-based. The thing is that a lot of oils today are being marketed as serums when they really aren’t.

Here’s the most important thing to understand about this. All water-based serums must be applied under face cream. All oil-based serums are to be applied on top of face creams.

The Typical Cost

Not going to lie here, serums can be super expensive. It’s due to the demand, appeal, concentration, and effectiveness. You’ll have to pay more for this type of product but the results will speak for themselves. I’d rather spend more and get results than waste money and not get any results for months. The choice is yours and one that you’ll need to make soon.

Expiration Dates

Some people has asked whether or not a typical skin serum expires. To be blunt, of course, they do! However, it really depends on the specific ingredients in the products. Many ingredients which are found in serums become unstable once then come in contact with the open air. That’s why you see very tight packaging on serums and syringe style packaging to limit the air exposure.

Ingredients such as vitamin C loses its potency very quickly once oxidation sets in. The efficacy will drop as well. Rule of thumb is to store this in a dry place that’s relatively cool and use it within twelve months.

Related article: Vitamin C Cream

Where To Buy Them

Honestly, this is somewhat of a loaded question because there are so many places that you can buy this type of product. It really depends on whether or not you’re looking for a particular brand, whether or not you have a specific ingredient you’re on the hunt for or what your skin issues are that you want to resolve. I know, it sounds complex but doesn’t put too much thought into it.

The first step is determining what you’re looking to achieve with using the skin serum. If you’re looking to reduce wrinkles, then find a product that contains an active ingredient known to help fight wrinkles and moisturize your skin such as hyaluronic acid and maybe even a bit of ascorbic acid as well.

Grab your computer and do a search online for some products. Hit Amazon.com, Skincare.net, Sephora.com and all the other major skin retailers online. Don’t be afraid to check out some of the company websites if you’ve got a particular brand in mind that you’re interested in. Whatever you do, be sure to not spend any time searching eBay or Craigslist for products. That’s an avenue you just want to avoid at all costs. There are too many scams that take place on those sites.

See also: Skin Care Scams

Should You Even Use Serum?

If you ask me, I’m going to tell you most definitely, but it’s best to check with a skin care specialist or better yet, a dermatologist. They’ll be able to better assist with answering this question based on your personal needs.

What Is Serum?
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