When someone as prominent as Cindy Crawford features as spokesperson for a company, people listen. But this is not just the usual superstar backing a company under a fee. Over ten years ago, she cooperated with Dr. Jean Louis Sebagh, a renowned skin specialist, and she is now an integral part of Meaningful Beauty. Skin care reviews wouldn’t be complete without a look at this booming brand.
It is one of the few cosmetic’s companies that do not sell their products through any kind of multi-level or network marketing. They cooperate with Guthy-Renker company which use direct marketing methods (infomercials, direct mail, online stores, telemarketing and TV commercials) to promote and sell the products of the companies they cooperate with.
Cindy Crawford Meaningful Beauty Reviews
The areas where Meaningful Beauty’s products are sold are USA, Canada, Japan, Australia, New Zealand, Great Britain and all the Scandinavian countries.
A few curious things:
There is no reference anywhere about the revenues or the sales volumes since it is all handled by Guthy-Renker who does not divulge any information on these issues about any of the companies they cooperate with.
There is no office address. All questions and responses, complaints and refunds are handled online by the site created by Guthy-Renker, which, truth be told, is very professional and there is the famous 60-day money back guarantee in every single page.
Not to anyone’s surprise, the reviews posted on their site are all 4 and 5 star ratings. . There are always dissatisfied customers to every single company in the world and for the illusion of balance most of them post some of the dissatisfied customers’ comments and the responses (at least those that hurt the brand name less), but not in this case.
Each company has its own way of doing business and in the cosmetics world two things matter. The quality of the products and the customer satisfaction ratings. All the rest are just discussions and comments until more formal judicial intervention is requested and the results made public.
The Cindy Crawford Skin Care Product Line
As most of the skin care companies, Meaningful Beauty focuses on anti-aging products. Their new product line is based upon the extract of a very rare orchid that exists only in the Emerald Coast of France and supposedly is a major breakthrough in skin care. The observation that led to looking into the properties of this plant is that the orchids were able to stay alive in very hard conditions over a period of time that sometimes exceeded 100 years. The observation led to the conclusion that there must be some property hidden there which offers longevity.
Dr. Sebagh and his team managed to isolate these properties and construct an extract which they named Youth Messenger extract and is patented and exclusive to Meaningful Beauty.
The product line is call Advanced and consists of:
A skin softening cleanser
Specially designed for the face, mild and non-irritating, it cleans without exfoliation or stripping the natural oils. It removes makeup and other impurities without leaving the skin dry and tight.
A Day cream with anti-oxidant properties and SPF 20
It is designed to brighten, clarify and balance the skin tone. The ingredients are a combination of an anti-oxidant complex and a botanical blend, formulated to provide moisture and revitalization to the skin cells.
Cream of serum
Or crème de la crème as they call it. It contains three anti-oxidant ingredients, a super anti-oxidant ingredient, peptides and hyaluronic acid. Designed to reduce wrinkles and fine lines and increase cell hydration.
The advanced formula has embedded optical diffusers to address wrinkles, crow’s feet, and fine lines around the eyes, along with dark circles and puffiness.
Skin & Neck brightening complex and treatment
Specially designed for the frequently forgotten about chest and neck areas. Removes the sings of aging, spots and provides SPF 15.
Lifting & Filling treatment
It’s a dual action serum that acts as a non-invasive line filler to smooth out wrinkles and fine lines and as an enhancer of the production of collagen and elastin.
A glowing serum
This serum was kept by Dr. Sebagh as an exclusive treatment for the celebrities. It is designed to promote the renewal of the cells. It is to be used in the morning before the application of any moisturizer.
Capsules for wrinkle smoothing
The cosmetic is designed to smooth the appearance of frown and smile lines and crow’s feet that appear around the mouth, the forehead and the eyes.
According to the lists, all products contain only natural ingredients without parabens.
It’s a rather puzzling situation here. The reviews pertaining to the products themselves are for the most part positive without edges of the style “I love it!” or “I hate it!” that are usually posted. They are described as either slightly effective or neutral (i.e. without any effect) but there are no reviews pertaining to skin problems that occurred after the use. That’s, by itself, a very positive aspect.
Most negative reviews have to do with the way they do business and the customer services they offer, which is not good at all. There is no point selling a good product to a customer that you do not treat as the one providing you with your livelihood.
The way they do business
Subscribing to become a customer means starting automatic shipments of products. A bad concept to begin with. Customer needs the freedom to order whenever they want. The real problem begins when a customer wants to cancel the subscription and stop receiving the products. All complaints pertain to the company not cancelling the automatic shipments and maintaining the charges to the credit cards.
After reading these complaints, there are follow up comments from many people that were thinking about buying the products mentioning that they wouldn’t. That’s bad business.
Of even worse importance are the comments pertaining to overcharging and not keeping up with what they advertise. For example, when the ad says “Special offer – the product costs $139, but if you order now you pay $39”, and the client orders, you cannot go back later and charge the remaining $100 to the credit card. That’s wrong in so many ways!
It may very well be that Meaningful Beauty has nothing to do with all these, since all the accounting is handled by Guthy-Renker, bit it doesn’t matter. They have to do something about it because it’s their brand name that gets hurt. Unless, of course, they are complicit and they do not mind the revenues (who would!).
Why cosmetic companies have decided not to go through the regular sales procedure and use department stores is a long story. The bottom line is that they all face problems with customer satisfaction. There are always complaints about the marketing system and dissatisfied customers will not buy the products even if they are the best of the best.
Successful sales is a three prone concept. Good products, good support for the products and good customer support. In many cases a good customer and product support can correct product shortcomings. No matter how well you support bad products, eventually they will not sell. But under no circumstances is a company not to care about supporting the customers. This is the number one rule of business.
For a more scientific skin care product, take a look at the Strivectin skin care line.