Information on Boots 7 Skin Products
Boots is a UK cosmetics company, part of the Walgreen Boots Alliance, which is the first pharmacy-led enterprise for health and well-being.
They have been around since 1877 which means that they must have been doing things right. Their base of operations is the city of Nottingham and right now they number more than 4,600 shops around the world with 120,000 employees in 27 countries.
The company works by maintaining faith to the guidelines stipulated by the founder Jesse Boot in 1904: “We have ensured the permanency of our trade by keeping the prices down while upholding the quality and purity of what we sell.”
The cosmetic series No 7 were launched as far back as 1935 and at this time they have products that address health, beauty, fragrances, toiletries and mother and baby necessities. They have special lines for men and products specifically formulated for protection from the sun and usage during the holiday season.
The product lines
It would be best to separate what they sell to the general public into categories, focusing only on the skincare products:
- Vitamins A, B6, C, E & supplements for skin, hair & nails including primrose and starflower oils.
- Creams and emollients for dry skin
- Products specially formulated for sensitive skin
- Lines of shampoos and other hair care products in three versions for dry, normal and aging skin
- Sun & holiday products for men, women and children in versions according to their skin type.
- Shaving and after shaving products for men.
The total number of products pertaining to skin care exceeds 1,000 including all variations. Browsing through the list, much to our surprise, we did not notice any products formulated for oily skin, but this could have been just an oversight with a catalog this big.
The public opinion
Product lines that have been around for 77 years have been reviewed again and again by the public and the experts. Listing the company as the number 1 brand in Great Britain is evidently the result of the huge difference in revenues from the other UK companies. But it is not as simple as that. There are many skin care product reviews out there to take into consideration, and you can’t just dole out rewards based on volume and company size.
Since 2006 and their going online, they are increasing their revenues 3 and 4 times every year through sales in the countries that they do not maintain a presence with a natural store and without any significant negative user reviews. And those that do exist mainly mention situations that should have been supervised by medical professionals.
On this score it is the same as for every other cosmetics company around the world. Before trying any product, consult your personal physician or an appropriate professional. You can never know if there is a serious underlying medical condition present that could be aggravated after the use of a specific product if you have never done your skin profiling.
How they do business
Being based in Europe, it is one of the very few remaining cosmetic companies worldwide that still uses the old fashioned system. No network marketing, no independent consultants and no direct marketing. Just physical stores and online sales.
It should be said that they are rather fair in this, as in their stores products of other companies are also sold, which means that they are handled much in the same way as a department store handles its cosmetics department. Of course, anyone can find their products in any other department store or exclusive cosmetics shop (there are plenty of those in Europe).
An interesting feature is the advantage card which offers points with every purchase. After a certain amount of points has been accumulated any product matching that number can be purchased for free. This is a rather better system than offering discounts or special offers which have been a source for mistakes.
To remain 77 years in existence and still be number 1 cosmetics’ company in the UK could have only been achieved by maintaining a level of quality and service throughout the years that people acknowledge and accept as top. Otherwise, there would be no more Boots around. Interestingly, while other major European companies still advertise their products through TV commercials extensively, there are not many of those for No 7.
Maintaining this quality both in products and in services means that there is constant research and development and constant upgrading which means that the major percent of the profits is diverted there. This concept alone justifies the general consensus of opinion that says that their products are worth their money.
Keeping in mind that Europe has much stricter rules about the cosmetics industry in place and that these rules are precisely observed not by one but by 25 different state level health organizations (one for every country in the European Union) the conclusion is simple. They deliver on their promises and their products are safe to use. And this is as simple as that.