I’ve been investigating skin care products for just about as long as I can remember. It’s been years and I’ve primarily done it all right here on Skincare.net. One thing that I’ve done far longer and more frequently is watching Shark Tank. Not familiar with what Shark Tank is? Not a problem, I’ll share the details right now.
For those unfamiliar with the television show Shark Tank, it’s a program that’s been airing for more than nine seasons. There are close to 200 episodes that they’ve filmed of this and the premise is quite simple. The show is produced by Mark Burnett and is essentially an immediate investment show. Hungry entrepreneurs (whom we respect for doing so) present their products to a wealthy panel of “sharks” in hopes that one of them will be willing to invest in their company.
The show stars some very affluent and wealthy people. Some of the individuals include Kevin O’Leary, Barbara Corcoran, Daymond John, Robert Herjavec, Lori Greiner, and the owner of the Dallas Mavericks, Mark Cuban.
Entrepreneurs get two minutes to pitch their product to the sharks and they either walk away as partners or they leave with their company and nothing changes.
Shark Tank Face Cream – The Rundown
Now that you’ve got an idea as to how the show works and what it consists of, I’ll be the first to say that I truly enjoy the show! However, there seems to be something that’s spawned as a result of it. Yes, I’m referring to Shark Tank face cream. Actually, this is most commonly referred to as Shark Tank magic cream.
Here’s what you need to know…
Over here at Skincare.net, you’ve put your trust and faith into our hands as a reader and consumer. You’ve done so in hopes that we share the most accurate and up-to-date information related to skin care brands as well as individual products. Based on some research that we’ve done, we have been able to identify a current trend within the marketplace (for example kale in products).
As our website gets larger and our audience continues to grow, we continue to discover things related to the industry. Through consumer feedback, buyer comments, and data trends we are able to determine where things are going before they get there. There is one thing we came across that we wanted to point out to our readers. It seems as though a lot of skin care brands are making their way onto the Shark Tank TV show.
Now, I’m certainly not saying that all of the brands showcased on Shark Tank are no good. That’s not what I’m saying at all. What I’m trying to say is that it seems like many brands are attempting to make their way on to Shark Tank in order to increase their reach and brand exposure as well as their credibility.
For instance, a company that produces a face cream shows up and presents the product to the sharks. The brand or specific product ends up becoming a huge brand regardless of the effectiveness and it’s due to the exposure that the brand has seen from the show. This is where the term Shark Tank Face Cream and Shark Tank Magic Cream come into play.
Here’s The Problem…
Many of the brands may have zero intentions of actually taking up and offer or making a deal with the sharks on the show. Instead, they do the show in order to get more exposure and simply promote the brand. Some of the skin care brands on the show may even go as far as mentioning that the episode they aired on was the most watched of all time or something along those lines. These skin creams and serums become overnight successes and not because of what’s in the bottles but because they appeared on the show.
How Are Brands Capitalizing On This
For the most part, you might come across the website of a skin care brand that’s been featured on Shark Tank and it’ll either use that as a focal point in their selling pitch or it will make mention of how the product was featured on the show, even if it totally tanked – pun intended. That’s just scratching the surface of things though.
What you need to realize is that Shark Tank Face Cream, Shark Tank Wrinkle Cream and any other type of skin care product showcased may not necessarily be the stellar product that you think it is. Instead, what they do is they surf from show to show in an attempt to be able to use that as a credibility-building block for their brand. Can I blame them? Not really, it’s just business and marketing. However, I can’t sit back and not make you aware of this factor.
What other shows would they typically appear on? Television shows such as Doctor Oz, Fox News, Good Morning America and just about any other you can think of.
How They Typically Sell The Products
Surprisingly enough, most of these skin care companies all have the same revenue model. They offer a free trial sample in which the consumer only needs to pay for shipping and handling. The product initially costs a total investment of $4.95 and eventually ends up costs far more than that once the rebill kicks in.
I guess the bottom line here is that you need to use your brain and remember that skin care products and brands are marketed in the slickest manner possible. Sure, some of these brands that have made it to the show might be amazing, but most are just doing it for the extra exposure that it results in.
This is just one of the many reasons why it’s so important to perform searches online for skin care products before making a purchase. If you’re not using Google, Amazon, and Bing to perform your searches, then you need to use the Better Business Bureau at the very least. Based on the efforts and clever marketing that I’ve seen from contestants on Shark Tank and other TV shows, you need to guard yourself and 100% avoid anything that offers a free trial. More than likely that’s nothing but a scam. Either that or it’s going to cost you an arm and a leg.