Prevagen Brain Pill Sued By FTC For Marketing Fraud

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I do my best to stay far away from these types of news updates but I couldn’t sit back and not inform our readers on this one. The company the manufactures the Prevagen memory pill is being sued by the Federal Trade Commission.

prevagen quincy bioscience sued by ftc
Credit: Prevagen.com

Prevagen Company Quincy Bioscience Sued By The FTC

Both the FTC and the state of New York have filed lawsuits against Quincy Bioscience, the company that manufactures Prevagen pills.

I’m sure that you’ve seen this product before. It’s prevalent in many local retail stores such as CVS, Target, and Walgreens as well as online retail giants like Amazon. The company frequently airs commercials on major TV stations like Fox News and others. Prevagen is said to help consumer improve their memory function. However, the FTC thinks this a full on fraud. Here’s the TV commercial that frequently airs.

Before I get into the details of the lawsuit, let me explain more about these brain pills. Prevagen is a cognitive memory supplement that is categorized as a nootropic. If you want to learn more about these supplements, feel free to check out the best nootropics page. The classification of supplements are said to help improve things from memory, clarity, alertness, mood and more.

According to one source, New York Attorney General Eric Schneiderman said, “It’s particularly unacceptable that this company has targeted vulnerable citizens like seniors in its advertising for a product that costs more than a week’s groceries, but provides none of the health benefits that it claims.”

Why you ask, well, the active ingredient of Prevagen is a protein that comes from jellyfish. This protein is supposed to help improve your memory function and the supplements are marketed as such. The issue here is that the science behind this claim is completely false and the creators of the Prevagen supplement don’t have any research and data to stand by the claims.

As of the pricing, it costs consumers anywhere from $24 to $68 for 30 pills. That’s a lot of money for a product that may not do anything for you in terms of health benefits. Apparently, Quincy Bioscience developed the product based on one single study which didn’t even result in improved memory function over those that had taken the placebo.

Based on my research, Quincy Bioscience disagrees with any and all allegations that two specific FTC commissioners have made. The company plans to defend themselves and their consumers that have benefited from consuming the Prevagen pills.

Now, I’m not sharing this news to bash Quincy Bioscience, nootropics, or anyone else involved. I’m sharing this news because I want consumers to be aware that there are products on the market that don’t work as they claim. There are falsely marketed products that exist out there and that holds true especially in the health and beauty sectors. Be on the lookout for shady products and do your research. There’s no excuse for not being able to point out scams today.

Prevagen Brain Pill Sued By FTC For Marketing Fraud
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Brandon Sirrico

About 

Brandon Sirrico is a well-versed marketing expert with a background in finance. He holds an MBA from Florida International University and an undergrad from Northeastern. A former bodybuilder, he's a dedicated gym rat who provides many updates on health and diet as well as reactions to trending skin care topics.

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