Korean beauty brand, Peach & Lily just launched a skin care product line that features a sizable face mask collection. Peach & Lily is US based and targets Korean customers. It was founded in 2012 by Alicia Yoon.
After trying many skin care products while in Seoul, Yoon focused on creativity driven by the K-beauty boom in order to leverage her Korean product development philosophies in her home US market.
Peach & Lily Caters To Korean Customers In The US
Peach & Lily is unique because it combines practicality with creativity. It really focuses on a large variety of color cosmetics. This includes makeup, nail and body products along with many skin care products.
While the Korean beauty market in the US is rapidly expanding, Yoon has capitalized on this trend and has gotten her products in key retailers like Macy’s, Sephora, QVC, Anthropologie and Target. Retailers have chosen her to curate new Korean Collections.