The tween, teen and young women’s brand of skin care products known as willa skin care has been bought by Origami Owl. This was done in order to further the company’s social e-commerce business by extending it in to personal care, beauty and cosmetics.
Origami Owl founder Chrissy Weems said, “We’ve been so impressed with willa’s team, mission and quality of products. Origami Owl has benefited from more than six years of experience, growth and learning in the social selling arena. Nothing gives us more pleasure than to share our momentum with a like-minded company like willa.”
Willa Skin Care Hopes To Tap MLM Market
Origami Owl was actually launched over 5 years ago as a jewelry brand known for custom product creations. Based in Chandler, Arizona, it employs over 300 people and has over 40,000 “independent consultants”, which is a fancy word for a multi level marketing (MLM) seller.
The products are pitched at in home sales events that are called Jewelry Bars. And these “consultants” sell the product all over North America. Willa wanted to tap the MLM market. The CEO of willa is Annette McEnvoy and she said; “All of us at willa are thrilled to be joining the Origami Owl Family of Brands.”
McEnvoy went on to say, “We have complementary visions and goals. We’re led by two mother daughter teams with authentic, beautiful stores. We both believe in high performing better for you beauty for women of all ages who share our mission. This partnership will enable willa to reach a larger social selling audience and share willa’s inherent goodness with even more people.”
One thing is for sure – there is a lot of money to be made with the MLM model. Look at Herbalife and NuSkin if you are a doubter.