I just got wind of a rather large lawsuit that’s just recently hit the media. It involves Kendall Jenner and a skin care company. You’ll never guess why she’s suing the company for millions of dollars.
Kendall Jenner Sues Skin Care Company Of Photo Use
According to a recently published article, Kendall Jenner’s lawyers filed a complaint on Wednesday, February 10, 2016, over the unauthorized use of a photo. The suit was filed and it named Cutera Inc for the companies misuse of her photo for their Laser Genesis treatment.
Cutera Inc allegedly printed ads and promoted the 20-year-old having said something along the lines of how acne had “completely ruined” her self-esteem and that her now perfect skin was a result of having visited a some dermatologist for Laser Genesis treatment.
According to the complaint, Kendall Jenner’s typical endorsement fee for a campaign that is worldwide would require payment of a typical eight-figure fee.
The complaint doesn’t simply focus on the monetary issue at hand here though. They also focus on her inability to willingly endorse a product and that willingness being stripped from her. There was also some talk trademark infringement, violation of rights and false endorsement.
Whether or not the Cutera Inc and Kendall Jenner will settle out of court it’s hard to say. I’ll certainly be keeping a close eye on this one though.
This brings me to a point that I want to make here. We at Skincare.net spend a lot of time researching and connecting with celebrities and media companies in an attempt to share skin care secrets and updates with you. By no means are we ever endorsing these celebrities and trying to so-called “help them” promote products of any kind. We have our own personal recommendation of which products we suggest using and we simply try to bring their voices to you.
It would be in the best interest of anyone to ask a celebrity if you can use them to endorse a product before doing so, always. Any other way is just a foolish way to operate and you’re putting yourself and your company at serious risk trying to piggy back off of a celebrity because they use a product. Use your head and save yourself lots of headaches and legals fees.