JAKKS Pacific, a publicly traded kids consumer products company, announced today that it has acquired C’est Moi. C’est Moi is a skin care and performance makeup brand that is designed for kids that are 4 to 12 years old. This acquisition was done in order to enhance JAKKS’ position in the children’s consumer products category.
Stephen Berman, the Chairman and CEO of JAKKS had this to say about the acquisition:
“Growth through acquisition is part of JAKKS’ DNA. Over the years, we have acquired and internally developed and marketed products outside of the toy category including stationery, pet supplies, kids furniture, costumes and more. JAKKS has always been a consumer products-driven company with a focus on fun lifestyle merchandise for active young consumers. Our acquisition of the C’est Moi™ skincare and performance makeup line complements our diverse portfolio, as well as expands our product offerings and distribution channels outside of the traditional toy market, while bringing innovation to new categories. The purchase of C’est Moi™ represents an opportunity for JAKKS to enter one of the fastest growing segments in consumer products”
JAKKS Pacific Acquires France’s C’est Moi
Jessica Tang, the founder of C’est Moi had this to say:
“Everyone at C’est Moi™ is thrilled to be joining the JAKKS family and to take the C’est Moi™ brand of skincare and performance makeup to a broader global stage. JAKKS recognizes the importance of balancing children’s artistic dreams with the need to provide products that are appropriate to their age. Younger and younger kids today are struggling with skincare issues, and now more than ever parents are seeking products that will help their kids establish good skincare habits for healthy skin for decades to come”
C’est Moi skin care products are manufactured in France and the makeup line is manufactured throughout the European Union. It is currently distributed in Singapore, Dubai, Australia and Malaysia. Much of the C’est Moi management team is likely to stay on and assist JAKKS in escalating growth of the business and launch C’est Moi globally next year.