I can’t tell you how angry these two words make me. Yes, I’m referring to the words, “free trial” and the thought of saying the words really makes me upset. If you haven’t been taking care of your skin for very long then you might not know what I’m talking about. However, those that have been using skin products for over a decade know exactly what I’m referring to. There are so many products that have entered the marketplace and have been stomped on by consumers, trade bureaus, and other legal groups it’s insane.
Better Business Bureau and FTC Are Ending Free Trial For Good
I’ll tell you right now, I couldn’t be happier that the federal government and local business authorities are finally cracking down on these free trials once and for all. It’s a practice that I personally feel as literally destroyed what was once an incredible and ethical industry.
The Connecticut-based Better Business Bureau is making a strong attempt to both warn and educate consumers so they know exactly what a free trial constitutes.
I’m going to do my part and help you better understand what they are as well. Free trials are 100% discounted introductory rates that allow consumers to try a product for the first time and evaluate their experience during the trial period. What many consumers don’t realize is that these free trials don’t just end on their own. They actually transition into a purchase agreement that many don’t even understand.
In most cases, the men and women partaking in these skin care free trials are giving up their personal credit card information. Most often, companies require that this information is disclosed for consumer verification purposes. I’ll be honest, that’s complete nonsense! The reason they take your credit card information is to openly enroll you in some sort of monthly billing cycle once the trial is up.
The thing you need to realize is that skin care isn’t the only industry that the FTC is laying the smackdown on things. These types of offers happen from fly by night fitness and diet companies as well. Most of the time, it’s a trendy new product or ingredient that no one has ever heard of before. You know things like the acai berry craze and other gimmick fat burning ingredient fads that have come and gone.
The bottom line is this, not everyone is out there playing the game by the same rules. Some companies think nothing of banging your credit card for months even years until you take ridiculous action to cancel your subscription.
Recently, 29 individuals had the Federal Trade Commission on their tail and taking action in court to prevent deceptive advertising practices from continuing. Defendents such as Auravie, Dellure, LéOr Skincare and Miracle Face Kit all practiced in unethical card banging activity where they promised consumers trials that were “risk free.” Now I’m here to tell you to read the fine print and if you think it’s to good to be true, it most likely is!
I want to leave you on a positive note. Not all subscription based products are scams. Some actually work quite well. It would be in your best interest to find a product that works and if it does, then don’t be afraid to get the convenient subscription billing. It’s easier and less you need to worry about. Just don’t do it for those stupid $0.00 down free trials.