My guess is that you’ve heard of the skin care behemoth, Estée Lauder. After all, who hasn’t heard of the skin care company. With technology ever evolving, it seems like this company and many others are trying their best to evolve with the times.
It’s much easier to do that when you’ve got an insanely healthy gross revenue like Estée Lauder. When your sales are more than 3 billion a quarter it shows that plenty of consumers like what they’re buying and buying frequently.
Well, the company has recently decided to team up with Google in order to offer something that just might set the bar in terms of skin care advice. The company has decided to introduce an app on the Google Home device.
The app that Google Home consumers will be able to use is called the Estée Lauder Nighttime Expert. This is a chat-like experience which will allow millions of Google Home consumers to ask questions pertaining to a nighttime skin care routines.
But how do you use it?
Well, it’s literally as easy as telling Google that you want to activate the feature. All you have to say is the following statement, “OK, Google, can I talk to the Estée Lauder Nighttime Expert?”
While I’m not exactly sure what happens when you ask the Google, but I’d say that all you need to do ask and see what happens. Is it worth purchasing the Google Home device just for this?
Quite frankly, I’d so no way.
Sure, Estee Lauder gives you a free serum product at any of the Estee Lauder counters, but that doesn’t mean you should go ahead and buy one of these devices just for that.
There are many other brands that are beginning to jump aboard the many voice-activated platforms that exist today. Megabrands such as Lancome and Sephora are jumping onto these home and mobile platforms faster than you can even imagine.
Tech-savvy beauty and skin users will be all over these apps and likely use them daily. However, unless the companies plan on replenishing and refreshing their content within the platform, they won’t be insanely helpful.
Chances are the companies will be investing heavily in technology in order to provide consumers with details and information they need. According to Mobile Marketer, there are 35.6 million U.S. consumers using these voice-activated platforms and that number is only going to continue to increase.
Are you already using this type of device to obtain help with your skin? If so, then we want to hear from you! My guess is that if you’re using this type of device already, then you’re probably using all the iOS skin care apps already as well. Whatever you’re using, we want to know about!