Snapchat sensation DJ Khaled is stepping up his skin game so to speak! Most of the time you’ll find the DJ cruising around Miami, FL in a Bentley, Lambo, or maybe even a Rolls Royce. He’s flashy and has some of the best Snapchats out there. Given that Khaled has been known to collaborate with many artists and brands, it only makes sense for him to collab with a skin care line. He’s officially teaming up with Palmer’s and it’s for other reasons besides the money!
DJ Khaled X Palmer’s Cocoa Butter Unite In Good Skin
There’s a reason why the music mogul has been called the “King of Snapchat” and it’s all due to his hard work, charisma and dry to just kill it in every way possible. He’s officially teaming up with a long established skin care brand known as Palmer’s Cocoa Butter.
They are taking things to a new level here from a marketing perspective, the capsule collection is going to include products associated with the following phrases, “We The Best Glow,” “They Block,” and “Live Life Smooth.” The brand will feature DJ Khaled’s signature on the packaging along with his trademark.
How did this all come about?
Apparently, Khaled had mentioned the brand in one of his Snapchat rants, stating that the brand played a key role in keeping his skin looking fresh (or something along those lines). The Snapchat video went viral and Palmer’s Cocoa Butter decided to collaborate with the music mogul.
That’s the power of social media today. It’s organically connecting influencers in the world today and as a result, companies are collaborating in an attempt to build bigger networks and consumer reach.
The products can be purchased on palmers.com! Check it out if you’re into products containing cocoa butter! Here’s a link to the official site.
Here’s a short video featuring DJ Khaled during many of his Snapchat video posts. Is cocoa butter the key to success? Don’t ask me, ask Khaled!