I’m sure you’ve heard of the Canadian skin care brand called Deciem. Well, if not, then you should try and become familiar with who they are and what they do. As a company that traditionally set out to leave their own mark and be far from ordinary, their now taking to the streets with a brand that’s nothing but the complete opposite of the way they do things. They’ve dropped all the fancy colors, patterns, glitz and glam. Instead, they are attempting to take a no BS approach to skin care, focusing on what’s in the bottle and nothing more. The product line they recently launched is called The Ordinary.
The Ordinary Isn’t So Ordinary For Deciem
What they’ve done here is simple. They stripped away all the nonessentials to provide a low-cost selection of anti aging products. You might be familiar with some of the main ingredients that the products contain. For example, they use Vitamin C Suspension (23%), Advanced Retinoid (2%), Hyaluronic Acid (2%), Niacinamide (10%) and Zinc (1%) in their products. Each of the products hits a specific pain point that people have to deal with on a daily basis.
Now, you might look at this packaging and say it’s too basic. Well, the reason they’re able to price the product so low is likely due to the reduced cost in product design and packaging. Instead of spending ridiculous money on the bottle, they’ve decided to focus on what’s in the bottle instead. Could the brand introduction disrupt the marketplace? It’s quite possible.
Don’t take things the wrong way here. I’m not saying that expensive products don’t work or that they’re a waste of money. Some products on the market need to be priced higher. More goes into the research and development of the product and the features of the product are relevant to the upscale price and brand itself.
There’s nothing wrong with spending a lot of money or a little money on healthy and beauty. The important thing is that you’re getting results, regardless of your approach. If you’re looking for a simple product that functions as it should at a simple price, then think about giving The Ordinary a shot. It’s short money, what do you have to lose?