If you’ve ever decided to go on a subscription frenzy then chances are you’ve stumbled across the famous beauty subscription site called Birchbox. Not sure what it is exactly? Curious? Great! I’ll fill you in on all the details and more. If you’ve ever been interested in joining Birchbox then I urge you to keep reading.
What Is Birchbox?
Birchbox is the largest beauty and makeup subscription service in the world. The service was a brilliant business idea that was created by two young entrepreneurs named Katia Beauchamp and Hayley Barna. The creators came up with the idea to create Birchbox while attending Harvard University.
The concept is rather simple, this New York-based service sends out samples of five skin and beauty products to their subscribers monthly. The typical Birchbox contains items such as skin care products, makeup, organic lip gloss, cosmetics, perfumes and more. Subscribers continue to receive boxes each month until they’ve cancelled their subscriptions.
I should also mention that the company even has a Birch Box Man subscription service that’s dedicated to gentlemen that are looking to try out new skin and personal care products. Basically, they offer something for everyone and anyone when it comes to beauty and cosmetics.
According to the research that I conducted, Birchbox.com has over one million subscribers today. The company works with 800+ brands and has partnered with them to provide their subscribers with the latest and greatest products as they hit the market. Brands want to work with Birchbox for the immediate exposure the service is able to provide. They cleverly offer the opportunity for their subscribers to purchase full-size products that they may like from sample packages they’ve received. One thing I do want to mention is that there are literally thousands of wonderful skin and beauty brands that exist today. Just because a brand isn’t associated with Brichbox doesn’t mean that it’s not a good brand. It simply means that they chose to not develop a partnership and it likely wasn’t a part of their marketing strategy.
Make no mistake about it, this company knows how to generate revenue. The subscription service is valued at close to $500 million and the company isn’t slowing down at all. They seem to continue to grow at a fast pace.
If you’re interested in purchasing a subscription, you can start by doing so for as little as $10 per month. If you’re wondering if it’s worth the cost, well, that’s something that only you can answer. It really depends on whether or not you’re looking for new products to try or if you’re completely content with your current beauty and skin care products. If not, I’d say give it a try and see how you like it. After all, it’s only $10 a month and there’s a good chance you spend more money on things were far less than your health and beauty!