Beauty Pie Enters The Skin Care Niche With Unbranded Luxury Products

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It’s been less than 12 months since the Beauty Pie Makeup has taken another major step towards helping consumers obtain quality products without the premium price tag. If you’re familiar with the brand, then you know that they have a simple mission, which is to cut out the middlemen and not mark up their product.

Beauty Pie launches skin care line

They do this through their membership offering. Members are essentially able to shop for unbranded luxury makeup and pay a much lower cost due to the products not being marketed or created with any fancy packaging.

The products are sourced from all over the world via suppliers in countries such as Germany, France, USA, Korea, and more. What happens is, members are able to receive up to perhaps 80% off the regular retail price. It’s essentially like being a member to an exclusive online cost co for makeup.

Now, the reason I’m telling you this is because I’ve got bigger news to share with you. Beauty Pie has recently expanded into the skin care niche.

What does this mean?

Well, based on my research it means that many consumers throughout the world are now able to purchase products at an almost unbelievable price and what you get is something worth ten times the price. Here’s how this works, the Beauty Pie’s skin care line will offer products that cost between $5 – $13 for each product if you’re a monthly member. For those that still wish to purchase the products that are not active members, they’ll be able to do so but at a much higher price point. The cost to non-members will likely be between $30 and $130 for each product.

This isn’t a company’s first attempt to make strides with a deeply discounted strategy being the driving force behind consumer acquisition. Companies like Birch Box and Ipsy have been offering discounted trials andĀ full-size products in subscription packages for years. This approach just has a little twist to it. While I’m not one to use makeup, I can say that as far as skin care is concerned, I do believe that this will somewhat disrupt the players aka suppliers that choose not to participate.

Related article: What Is Birch Box?

Should You Try Beauty Pie Out?

Honestly, I prefer to let the consumer make the decision and decide whether or not Beauty Pie is a good fit for them. What I can say is that the non-membership prices seem to be pretty high for a single product if they cost up to $130 each. Then again, there are plenty of luxury skin care lines that don’t even offer travel size products for that price.

Take for example the infamous Le Mar brand. Their products are far more expensive than any of those being offered by Beauty Pie. Now, the real question here is whether or not you’re getting one of La Mer’s products by subscribing to the service. I guess we’ll never know, will we! The only way to find out is to subscribe!

See also: La Mer Cream

If you’re interested learning about many of the other subscription-based skin care services that exist out there. Feel free to contact me via social media and I’ll be glad to share them with you. Additionally, if you have one to share with us, then please get in touch!

Beauty Pie Enters The Skin Care Niche With Unbranded Luxury Products
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Brandon Sirrico

About 

Brandon Sirrico is a well-versed marketing expert with a background in finance. He holds an MBA from Florida International University and an undergrad from Northeastern. A former bodybuilder, he's a dedicated gym rat who provides many updates on health and diet as well as reactions to trending skin care topics.

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