Who Is Murad?

Widely acknowledged as one of the country's foremost authorities on skincare, Howard Murad, M.D. has devoted his life to the science of internal and external skincare. A board-certified dermatologist, pharmacist and Associate Clinical Professor of Medicine (Dermatology) at UCLA, Dr. Murad, is widely acknowledged as one of the world's foremost authorities on skin health.

A true visionary, Dr. Murad has changed the fields of skincare and dermatology. His pioneering efforts include creation of the first line of doctor branded skincare, the development of the first Esthetic AHA formulations, the first medical spa and the first Inclusive Health Center®. He continues to create cutting edge formulations for topical and Internal Skincare®, including countless discoveries that have translated ethnobotanical resources into important advances in health and wellness.

Over the years, treating a wide variety of individuals presenting every conceivable kind of skin condition gave him direct insight into what his patients wanted and needed to care for their skin at home. This inspired him to develop skincare products rooted in his discoveries in The Science of Cellular Water™ which conclusively proved that the ability of each cell to hold water is the key to youthful good health-and appearance. Putting theory into practice, Dr. Murad developed targeted formulas to alleviate even the most frustrating skin concerns. Murad's success is no accident-the results speak for themselves.

Dr. Murad continues to activeely see patients and has treated more than 50,000 patients over the course of his career.