The skin care industry is a billion dollar industry. The problem is while most skin care companies are raking in your hard-earned money, too often are they not taking into consideration the real effectiveness or safety of their products. For example, will a product really reduce your wrinkles or will it be harmful to your skin?

Skincare.net is an independent skin care information portal to help consumers discover:

• Which skin products really work
• How to avoid being misled by infomercials and advertising hype
• The positive and negative of various skin care treatments so you the consumer can make informative decisions
• How to reduce your skin care expenses dramatically